February 2012
10 posts
Yahoo Sticks Knife In Stomach, Will Bleed Out Over... →
parislemon:
Put a fork in Yahoo, they’re now officially done.
As relayed by Michael J. De La Merced of The New York Times:
“Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property,” a Yahoo spokesman said in an e-mailed statement. “We must insist that Facebook either enter into a licensing agreement or we will be compelled to move...
How HR Can Evolve Into Effective Marketers | Fast... →
By in large, its a missed opportunity with most companies not mixing the talent of the HR and Marketing departments - they increasingly have more in common every day. But what is the root cause of these two teams not coming together?
I think it comes down to people sticking to some bad habits in corporate life. Far too often companies do things because “thats the way its always been...
Retailers Shut Facebook Storefonts Amid Apathy -... →
F-commerce has been described as the next big thing in online commerce, but this article from Bloomberg shows it may not be all we thought it could be. Though Facebook is the most visited site on the web, its also fairly specific in it’s use of ‘hanging out with friends’. Retailers have found this environment doesn’t work well for selling, plus consumers seem to find the...
Target Canada brings Jason Wu collection to... →
Mark your calendars, Target is bringing it big to Canada by way of their famous pop-up shops. What I like about this move, is that it shows Target isn’t just opening stores, they’re bringing us their brand in full force.
When I profess my love of Target, the uninitiated often ask me why. “Isn’t it just like Walmart?” It most definitely is not.
The Titanic Is Unsinkable! →
parislemon:
Is it just me or does every single comment that Samsung product manager Chris Moseley makes to Pocket-lint read like they’re going to come back to bite him (and his company) in the ass in a few years?
“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is...
Content Marketing Tactics Now Critical to All... →
It’s kind of a huge infographic, but that only means its chuck full of great information. I know some B2B companies don’t think online marketing is relevant to their business, but perhaps reframing the conversation as ‘content marketing’ would make the conversation more relevant and insightful.
Fab Isn’t an Ecommerce Company; It’s a Content... →
I’m definitely bookmarking this article for future reference. The story of Fab.com really shows the value of content marketing and the importance of storytelling in brand development. I’ve often heard people think branding is nothing more than colours and logos, but its more about the customer’s lifestyle (actual or wanted) in relation to the product or service. Fab’s...
Buffalo Wild Wings testing Apple's iPad for... →
Ok, first of all I didn’t know there was a Buffalo Wild Wings in Toronto - I need to check this out. Especially since its the testing ground for customers to use iPads for ordering wings and drinks, and then swiping a credit card to finish it all off.
If you’ve ever been to a busy BWW, you know how long it can take just to get the menu and order. I can imagine this cutting off a lot...
