Client: The site isn’t working right.
Me: That’s strange.
I download a page and take a look at the code.
Me: It looks like a bunch of the code is missing. Did you have anyone modify the site?
Client: No, nothing like that.
Me: Well there are entire chunks of code missing that was there yesterday.
Client: Oh yeah, that was me, some of the code seemed unnecessary. Back to the issue at hand, why isn’t the site working?
“Cinemoasic” Poster: ‘Star Trek Into Darkness’ | CBM
This GIF set was officially released by the studio as a poster.
I love watching the world change.
This, by the way, is the kind of digital work that more agencies and brand should be looking for: something that feels like art, that serves a purpose, and that doesn’t just copy an offline medium, but extends it.
Gif posters, cinemagraphs, personalization, these are ideas that let digital be more about art, and less about optimization. I feel like we, as an industry, have leaned too far in one direction for too long.
Stuff like this is a good first step.